While technological revolutions have altered the landscape for many industries, journalism remains relatively untouched by recent innovation. News organisations continue to rely on out-dated business models, and those who have attempted to adapt to the times have found little success. The fault lies in part with their desire to retain archaic processes that news organisation can both understand and control. A free press, by its very definition, should be free from any form of control, including that of private, for-profit news organisations.
SWEN is a platform that has re-designed the process that allows journalism to flourish. It takes the control of news away from private news organisations and gives it back to the community – the rightful custodians.